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To measure the impact of your insurance banner ads on 7Search PPC, you can use various metrics and techniques. Here are some key steps to assess the effectiveness of your ad campaigns: 1. Click-Through Rate (CTR) The CTR measures the ratio of clicks to impressions. It indicates how engaging and relevant your ad is to users. A higher CTR suggests your ad is performing well and attracting potential customers. 2. Conversion Rate The conversion rate measures the percentage of users who take a desired action, such as submitting a lead form or making a purchase. This metric directly reflects the impact of your ads on generating insurance leads or sales. 3. Cost per Acquisition (CPA) The CPA measures the average cost of acquiring a new customer or lead. It helps you evaluate the efficiency of your ad spend and determine if your campaigns are profitable. 4. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. It provides insight into the profitability of your ad campaigns and helps you optimize your budget allocation. 5. Bounce Rate The bounce rate measures the percentage of users who leave your website after viewing only one page. A high bounce rate may indicate that your landing pages are not relevant or engaging enough, which can impact the effectiveness of your ads. 6. Average Time on Page This metric measures the average time users spend on your landing pages. A higher average time on page suggests that users are engaged with your content and may be more likely to convert. 7. Assisted Conversions Assisted conversions measure the number of conversions that were influenced by your ads, even if they did not directly lead to the conversion. This metric helps you understand the indirect impact of your ads on the customer journey. To effectively measure the impact of your insurance banner ads, it's crucial to set clear goals, track relevant metrics, and continuously optimize your campaigns based on the data. By focusing on key performance indicators and analyzing the results, you can make data-driven decisions to improve the effectiveness of your insurance banner ad campaigns on 7Search PPC.