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Display ads are a type of online advertisement that uses visual elements like images, banners, and videos to promote a product or service. Unlike text-based ads, display ads appear on websites, apps, and social media platforms, usually in designated ad spaces like sidebars, headers, or footers. Their goal is to attract users' attention, drive brand awareness, and encourage interaction through a call-to-action (CTA) like clicking on the ad or making a purchase. How Do Display Ads Work? Display ads are typically managed through ad networks such as Google Display Network or Facebook Ads. These networks help advertisers target specific audiences based on factors like demographics, interests, and browsing behavior. The ads are shown to users while they are browsing websites or using apps that participate in the ad network. Display ads can be used in a CPC (cost-per-click) or CPM (cost per thousand impressions) model. In a CPC ad model, advertisers pay only when a user clicks on the ad, while the CPM model charges based on the number of times the ad is displayed, regardless of clicks. Types of Display Ads Banner Ads: Rectangular or square ads displayed on websites, often seen at the top or sides of a page. Responsive Ads: Automatically adjust their size and format to fit different ad spaces. Video Ads: Short video clips used to engage viewers and convey more detailed information. Benefits of Display Ads Increased Visibility: They reach a large audience across a variety of platforms and websites. Brand Awareness: Display ads can build recognition, even if users don’t click on them immediately. Targeting: Advanced targeting ensures that the ads reach the right audience based on their interests and behaviors.